The rich red dirt of Prince Edward Island has long been a topic of attention in literature, songs and movies. More recently, since the creation of The Original P.E.I. Dirt Shirt Company, the red dirt has been making national news as a fast growing fashion trend.

In the Beginning.... During the Spring of 1997, Dr. Michael Wheeler, then an Atlantic Veterinary College student, founded The Original P.E.I. Dirt Shirt Company. The idea was simple. "The Island's rich red dirt has long been known to colour clothing, instead of trying to get it out, why not help put it in." After hundreds of muddy trials, Michael eventually fine tuned the dying process.

Dirty Work!
100% cotton shirts are placed in a mixture of well water and specially selected P.E.I. red dirt. Over time the shirts take on the rich red hue of the Island's soil. Additional natural ingredients are then added to the basic solution to enhance colour fastness. Finally, the products are washed and dried to perfection! Now the red dirt that continues to make household chores a challenge on the Island creates unique, attractive clothing exclusive to Prince Edward Island and P.E.I. Dirt Shirt.

Red Dirt?
Native legends of old tell of a Great Spirit that, during the creation of the earth, reserved a small amount of red dirt. This red dirt was used to form "the fairest of all earthly places", Prince Edward Island. Today we now know that the dirt's rich red hue is due to its naturally occurring high iron oxide content.

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